This paper examines how the advertiser uses modes of communication in TV advertisements in an interactive way to communicate the advertising message to the consumer. These modes of communication, language, visuals, music, sound, and paralinguistic elements, are often seen and studied as semiotic resources. Very few look at it from a communication angle, that is, how they are used to pass the advertising message to the consumer present in the advert. What is of interest to them, is the structure of the semiotic resource, that is, the grammatical and syntactic structures of the semiotic resources used. Some studies have equally looked at each of these modes of communication individually, forgetting that in a TV advert, they automatically interact to share the message. This study is undertaken within the framework of Critical Discourse Analysis (CDA) drawing from Multimodal Discourse Analysis (MMDA), which provides methodological tools that are applied in the analysis of the TV advert “Eto’o Peut”. The data of this study consists of the linguistic, visual, musical, and non-verbal elements obtained from the observation of the TV advert. The analysis shows that the advertiser uses mostly nouns, verbs, adjectives, and adverbs for verbal communication, sound quality, rhythm, and pitch for musical communication, contact and social distance for visual communication, and dress code and tone for non-verbal communication. All these communication devices interact to convey the advertising message to the consumer.