Dress and subculture identification in Cameroon

Culture and cultural identity are predominant elements which mould the customs and beliefs of a group of people. Everyone identifies to a subcommunity respective or irrespective of the wider community in which they are. Different groups of people develop different norms and values regarding cultural, political and sexual matters. The sartorial trendiness is not at rest for that matter especially in Cameroon which is an amalgamation of many cultures. This brings up the problematic, which is the cultural clash in the sartorial fashion in Cameroon nowadays. In addition to this, how does dressing identify a subcultural group? The objective in this study is to ascertain the reasons how subcultural groups identify with the dress code in Cameroon. To attain this, a cultural studies approach using an ethnographic perspective will be used. We made use documentation, interviews, observation and filmography to support our arguments with the result that, the Cameroonian subculture dress codes emanate from societal leverage

Keywords: Fashion, sartorial, subculture, cultural studies, ethnography.